Our Story

Obviously we need fuel to start the day. But most mornings it just sort of happens – the coat-pocket banana, the bagel en route to the train, the oatmeal stashed in our desk at work. Mechanical. Boring.

So we launched joyböl to bring joy back to breakfast. We put our heads together, and came up with a simple (just add water), portable, granola smoothie bowl that combines layered flavors and creamy, crunchy textures from real ingredients like fruits, nuts, and seeds with 10-11g Protein. Amazing on its own or can be customized any way you can imagine for a breakfast moment that’s uniquely your own.