Stirring up unexpected joy

The chaotic morning, the missed train, the overloaded inbox — it’s amazing how quickly the joy can get sucked out of our day and we wanted to do something about it. At Kelloggs, we’ve learned a lot about mornings, snacking habits and wanted to create a convenient experience for those constantly looking to get ahead, yet always on the go.

With a lot of great feedback from people around us, we launched joybol with a mission to bring joy to your day anytime, anywhere. It’s a simple (just add cold water or milk), granola smoothie bowl that packs a protein punch combining layers of delicious creamy, crunchy textures from real ingredients like fruits, nuts, and seeds. It’s a taste experience that is truly unexpected. Stir it up and #bringthejoy.